article thumbnail

December 2019 Marketing News Recap

ROI Revolution

Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. . Listen instantly here!

article thumbnail

The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. It is often referred to as the customer value sales funnel. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Don’t miss a post.

eCommerce 365
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Whether you’re trying to manage reduced tax rates, customized taxation, tax-exempt transactions, B2C or B2B — everything is handled for you. You’re advertised In PPC, you’re advertising on social media and maybe even have affiliates. You can hire local ad agencies.

article thumbnail

January 2020 Marketing News Recap

ROI Revolution

While Google didn’t release any specific advice on how to recover from losses caused by this update, marketers can refer to this article from August 2019 for insight into reassessing your content post update. Fox Opens Up Additional Super Bowl Ad Slots. Listen instantly here! Upcoming Paid Search Report.

article thumbnail

Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Business to business refers to the business that is conducted between companies, rather than between a company and individual consumers. Business to consumer (B2C). It refers to any media that are encoded in machine-readable formats. Refers to the total sales volume transacting through the platform. Pay Per Click (PPC).

article thumbnail

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Relevance: Search engines prevent link-spamming by taking into account the relevance of the referring website. Are the most expensive and broad keywords out of reach for your PPC budget? The Winning Edge.

eCommerce 420
article thumbnail

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Distraction refers to any element that hinders the conversion potential of your prospect.