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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. Executive Summary.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Start Blogging. If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. Blogging also gives you content to share on social media and helps you rank in search engines. Beat the Competition on Comparison Shopping Engines.

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