Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
Lastly, make sure that your personas are inspired by data. This isn’t a fiction-writing seminar. Here’s an example: You find that one of your personas tends to spend 20 percent more per year than your average customer. You can check out our take in a blog article we’re releasing next month (wouldn’t want to spoil it).
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