Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
Lastly, make sure that your personas are inspired by data. This isn’t a fiction-writing seminar. Here’s an example: You find that one of your personas tends to spend 20 percent more per year than your average customer. of the cart contents. If you can’t reduce it down, ease up on specificity.
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