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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

Our experience with data analysis like this has shown that Google ad campaigns should target the best performing products and layer in as many bidding levers (or “segments”) as possible to optimize that targeting. So, what should eCommerce businesses take away from this case study? Get in touch. .

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.

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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic.

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Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Inflow Insights

If you want to read an example of a company using Monetate for product recommendations, check out this case study of Helly Hansen using their geotargeting capabilities to deliver customized experiences based on the local weather conditions. Certona: Use Cases & Unique Features. Monetate vs.

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Then we can’t create case studies like this one.). It’s important to have an agile approach when it comes to eCommerce marketing since things change quickly and the search landscape is constantly evolving. A full 12 months of data is even better when you’re in a seasonal industry.).

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