Case Study Customer Retention eCommerce Marketing Shipping Costs 
BigCommerce
FEBRUARY 1, 2018
If your biggest objection is price, consider this: How much money could you be making if you fully focused on the things you do best for your business, and leave the rest to others? Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks.
Kissmetrics
SEPTEMBER 19, 2020
Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention.
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BigCommerce
FEBRUARY 23, 2018
For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). Acquire new customers. Reduce advertising costs.
BigCommerce
AUGUST 8, 2017
For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. Free shipping.
BigCommerce
FEBRUARY 27, 2018
When specific case studies were analyzed, researchers found a 10% increase in word-of-mouth (off and online) translated into a sales lifts between 0.2 – 1.5%. But there’s much more to word of mouth advertising and marketing than just ‘do a good job and hope for a referral.’. And referring other customers. Brand loyalty.
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