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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. So, check out what fueled the e-commerce sector in 2023 and what are the trends that are going to do more in 2024.

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Ecommerce Sales Funnel: Content Strategy to Increase Interest

ecomdash

Digital channels such as social media and blogs make it easy for retailers to get personal with their customers. What’s going through your customer’s head at this stage is hard to pinpoint exactly, but we can break it down into two broad categories: Comparison shopping. Customer Journey. The first category is self-explanatory.