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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it.

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Ecommerce Sales Funnel: Content Strategy to Increase Interest

ecomdash

Digital channels such as social media and blogs make it easy for retailers to get personal with their customers. Just like before, you want to flaunt the reasons customers should shop with you instead of your competitors. Specifically, your goals during the interest phase are: Developing personal relationships with potential customers.