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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Two of the biggest challenges are ecosystem alignment and data connectivity.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Bed Bath & Beyond had the top furniture & home goods sales in 2020, followed by IKEA. Digital emerged more than ever as a channel for consumers looking for home products. With consumers remaining strong in their online habits, Shopify’s gross merchandise volume (GMV) surged 40% in Q2 2021. billion in 2020.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. May 14 update. million from 72.8 million last year. March 9 update.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). This halo effect makes it critical to have a strategy that encompasses all of your marketing channels.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. of consumers were using direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) at the height of the pandemic ( Practical Ecommerce ). March 9 update.

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