Channel Conversion Optimization Online Retail PPC 
eCommerce Training Academy
MAY 1, 2020
Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. Conversion optimization is a continuous process.
Inflow Insights
JANUARY 15, 2020
Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.
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Inflow Insights
AUGUST 25, 2021
For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. For most, the holiday season is the time to unwind and celebrate.
ROI Revolution
AUGUST 5, 2021
Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.
ROI Revolution
MARCH 2, 2021
As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. For the first time ever, more than a quarter of holiday sales will occur online in 2020.
ROI Revolution
DECEMBER 2, 2021
Additionally, Wayfair and Amazon capture a combined 63% of online furniture sales. Digital emerged more than ever as a channel for consumers looking for home products. 58% of US Millennials and 37% of Baby Boomers are more likely to buy furniture online now than they were pre-pandemic. Online spending continues to bounce back.
ROI Revolution
JULY 1, 2021
Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.
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