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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

Understand the journey: Today’s customer journey is hardly straightforward. Your customers are interacting with your brand across a wide range of digital and physical channels. What are data gaps and how do they affect my ability to market effectively with first-party data?

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? on a scale of 1-5. Is your brand prepared?

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The Future of Ecommerce? Stores will Actually Play a Major Role

Retail TouchPoints

Omnichannel Offerings for Channel-Agnostic Consumers. As the separation between physical and digital continues to blur, retailers must throw out traditional ideas about the role physical locations play in the customer journey. “It’s That omnichannel view of understanding is terribly important.”.

eCommerce 304
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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. on a scale of 1-5.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? on a scale of 1-5. Is your brand prepared?