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The Importance of Pairing Analytics with Engagement

Kissmetrics

They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon. Otherwise you’ll never know which channel delivers the best ROI or which landing page is converting the highest. That’s all on you. No pressure, right?

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UK retailers: Get ready for ‘back to school season’

365 Retail

consumers’ preferred channel for receiving offers, content, incentives and rewards from brands. Engage across every channel. This year, getting a personalised omnichannel experience right is the path to increased revenue in customer retention in a saturated back-to-school market. Real-time wins.

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Uk Retailer Adoption of Carrier Management and Post-purchase Solutions Increases in Q1, New Research from Scurri Reveals

365 Retail

In the face of rising operational costs and fast-changing consumer demands, retailers and brands are seeking to adopt a more joined-up approach to channel management, with a focus on building unified commerce system infrastructures to deliver exceptional cross-channel shopping experiences to customers.