Smile.io

NOVEMBER 14, 2023

First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Knowing about your customers and the channels they come from is key for retargeting. What is first-party data?

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

Kissmetrics

JUNE 28, 2017

They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon. Otherwise you’ll never know which channel delivers the best ROI or which landing page is converting the highest. That’s all on you. No pressure, right?

White Paper 203

White Paper Customer Retention WooCommerce Definition 203

365 Retail

AUGUST 17, 2022

consumers’ preferred channel for receiving offers, content, incentives and rewards from brands. Engage across every channel. This year, getting a personalised omnichannel experience right is the path to increased revenue in customer retention in a saturated back-to-school market. Real-time wins.

White Paper 57

White Paper Retail Payment Services Payments 57