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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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The Importance of Pairing Analytics with Engagement

Kissmetrics

They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon.

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9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027

365 Retail

89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a turbulent year for customer retention as brands battled to retain customers amidst a spending crunch. greater than their investment.

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UK retailers: Get ready for ‘back to school season’

365 Retail

This year, getting a personalised omnichannel experience right is the path to increased revenue in customer retention in a saturated back-to-school market. Customers interact with an average of six digital touchpoints when engaging with a retail brand, oftentimes unpredictably, says Cheetah Digital’s report.