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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. IRCE is the who’s who of ecommerce – and it doesn’t discriminate.

Workshop 419
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[Guest Blog] The Benefit of Unified Commerce During COVID-19

ChannelAdvisor

Gartner, leading research and advisory company , defines unified commerce as “ the practice of providing flexibility, continuity and consistency across digital and physical channels to deliver a superior customer experience.” Eliminating Single-Channel Reliance. at the expense of everyday items (games, music, electronics, etc.).

Blog 87