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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So the little guys, the little customers had the same sort of bespoke ordering and pricing and customer service and shipping fulfillment processes that a big customer might impose upon you. You could walk away from that customer base and focus your time and energy in limited financial resources on higher value customer channels.

article thumbnail

Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So the little guys, the little customers had the same sort of bespoke ordering and pricing and customer service and shipping fulfillment processes that a big customer might impose upon you. You could walk away from that customer base and focus your time and energy in limited financial resources on higher value customer channels.