Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun
Retail TouchPoints
NOVEMBER 1, 2022
Ralph Lauren has teamed up with Epic Games , creator of Fortnite, to launch a new line of digital-physical apparel and accessories that feature a reimagined version of the brand’s iconic polo player logo, in which a llama replaces the Polo Pony. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics.
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