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Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Retail TouchPoints

Ralph Lauren has teamed up with Epic Games , creator of Fortnite, to launch a new line of digital-physical apparel and accessories that feature a reimagined version of the brand’s iconic polo player logo, in which a llama replaces the Polo Pony. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re It also just makes us the same as whoever our competitor is in that particular category, and brings us closer to a game that we can’t win.”

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How COVID-19 Created the Store of the Future

retailnext

Beyond the obvious, however, retailers have largely resisted, overanalyzed, and underinvested in the very technologies that are necessary to thrive in today’s environment and as a result, much of retail has still been siloed into disconnected channels. So how do retailers know how well their initiatives are performing?

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Are Retail Executives Ignoring the Facts about Bopis?

OrderDynamics

Here we find: L2 Research: Finds 34% BOPIS among specialty retailers (2017). IDC estimates that by 2018, 30% of major retailers will adopt an omni-channel platforms (2017). As a retailer should you believe that in North America (for example), most retailers already have BOPIS in play? Run Your Own Test.

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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

You could walk away from that customer base and focus your time and energy in limited financial resources on higher value customer channels. So one of the things I’ve been excited about recently is the emergence of Shopify’s wholesale channel, for instance, to apply those familiar online processes to specialty retail customers.

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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

You could walk away from that customer base and focus your time and energy in limited financial resources on higher value customer channels. So one of the things I’ve been excited about recently is the emergence of Shopify’s wholesale channel, for instance, to apply those familiar online processes to specialty retail customers.