Retail TouchPoints
APRIL 16, 2024
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.
Steve Dennis
JANUARY 14, 2020
Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels. Maybe this was an interesting distinction a decade ago.
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Steve Dennis
JANUARY 4, 2019
Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels.
Steve Dennis
DECEMBER 31, 2019
Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. The customer is the channel. No customer wants to be average.
Retail TouchPoints
MARCH 9, 2021
Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. CommentSold’s largest retail customers do up to 90% of their sales through livestreaming and via their branded mobile apps, Kruse explained. Now, many of them are bigger than they were [pre-pandemic].”.
Omnisend
APRIL 28, 2023
High shopping frequency Since customers can shop and have items delivered to them from the comfort of their homes, shopping frequency for online stores is higher. And with mobile commerce , online selling is even more convenient. You can easily track your performance through various marketing channels.
Omnisend
APRIL 28, 2023
High shopping frequency Since customers can shop and have items delivered to them from the comfort of their homes, shopping frequency for online stores is higher. And with mobile commerce , online selling is even more convenient. You can easily track your performance through various marketing channels.
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