ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. We Have the Technology: Programmatic Trends Driving the Future of the Industry A critical factor in the ad industry’s increasing reliance on digital has been the development of tech in programmatic advertising trends.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. The page usually has a goal like: sales email list sign-ups white paper downloads. Marriot Bonvoy had a 3.4x What is a landing page? Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348