ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. OTT and CTV are projected to see 32% growth in the same time span. Advertising has always met potential customers where they are.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. When customers aren’t ready to make a purchase, content offers — webinars, courses, buying guides, white papers, etc. — Offer landing pages are great for PPC, social, and affiliate channels. Content Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. The page usually has a goal like: sales email list sign-ups white paper downloads. Marriot Bonvoy had a 3.4x What is a landing page? Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

FEBRUARY 16, 2023

At ROI Revolution, we call this concept the digital search duopoly.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. Learn more about how LiveIntent can help diversify and scale your digital advertising strategy into a channel that offers the same benefits, features and functionality: Email.

White Paper 82

White Paper Social Media PPC B2C 82