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Casual Observations on Social e-Commerce

GetElastic

There are worse habits I’m sure… I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. Live shopping offers real-time demos or live streamed product showcases with concurrent links to buy products and services.

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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

1) M-Commerce is on the rise: Mobile has continued to transform the B2B landscape, with more and more consumers demanding seamless, aesthetic, and flexible mobile experiences. BCG characterizes these trends by the emergence of “a new generation of B2B customers” that “look for the same digital experiences they encounter as consumers”.

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The Rise of the Digital Showroom

Retail TouchPoints

As more consumers opted to make their final purchases online, many B&M stores suddenly found themselves in the business of “showrooming.” . . After all, most consumers still prefer to see, feel, touch, wear and try products before making a final purchase. Many consumers are now doing most (or even all) of their shopping online.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

The internet has indisputably created new opportunities for retailers to reach consumers. This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. – Consumer preference. touching products).

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

The internet has indisputably created new opportunities for retailers to reach consumers. This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. – Consumer preference. touching products).

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Is Voice The Future of eCommerce Search?

eCommerceFuel

I did watch a demo of Scott Galloway asking Alexa to buy batteries. But, I mean, try to edit a photo with your voice, or try to do comparison shopping for different brands of laundry detergents to figure out which one you want. But the other thing is as I kind of alluded to earlier, brands are very much shortcut for consumers.