Retail TouchPoints
SEPTEMBER 27, 2023
It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.
BigCommerce
AUGUST 13, 2018
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.
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Retail TouchPoints
MAY 5, 2021
Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.
ChannelSale
SEPTEMBER 13, 2017
Handling everything manually is not only too time-consuming but also very hectic. So signup to multi-channel e-commerce software solution. Even selling on multiple channels become easier. You can then integrate your marketplaces, webstores and comparison search engines together, including Shopify Amazon.
ROI Revolution
AUGUST 7, 2020
Amazon Stores offer qualified brands the chance to design and create multi-page stores that showcase their brand’s products on desktop, mobile, and tablet. Focusing on channels besides Amazon during this shopping event can be a great way to capitalize on shoppers’ generalized higher intent to buy. Prime Day Beyond Amazon.
ChannelAdvisor
DECEMBER 6, 2017
While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. And for that, just 28% go to Google. KPI #2: Pageviews. KPI #3: Devices. KPI #4: Presence.
UpSellIt
JANUARY 13, 2021
With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?
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