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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. 44% shopped at web stores.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

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