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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Ecommerce Sales Funnel: Content Strategy to Increase Interest

ecomdash

Just like before, you want to flaunt the reasons customers should shop with you instead of your competitors. Although concrete reasons like cheaper prices or better shipping work best, a value proposition can also be something more trivial like branding, where your brand image just seems more attractive than your rivals.