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Ecommerce Sales Funnel: Content Strategy to Increase Interest

ecomdash

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. The next step in the ecommerce sales funnel after Brand Awareness is the Interest stage, where your strategy pivots from pushing your name out there to getting customers to consider buying from you. Your Goals. Customer Journey.

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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.