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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

SEPTEMBER 27, 2023

(Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The ways customers move across channels at different points of the shopping journey.

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Social Media Multi-channel Consumer Comparison Shopping 297
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How to Forecast Demand in Retail (2020)

Retalon

SEPTEMBER 11, 2020

Demand forecasting techniques go beyond simple trend extrapolation, accounting for hundreds of factors that influence demand for each SKU in every channel (price, events, product families, assortment, product cannibalization, etc.). On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment.

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Retail Payment Services Multi-channel Payments 41
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