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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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How to Forecast Demand in Retail (2020)

Retalon

Demand forecasting techniques go beyond simple trend extrapolation, accounting for hundreds of factors that influence demand for each SKU in every channel (price, events, product families, assortment, product cannibalization, etc.). Woman look at the stock market data on computer monitor. Demand Forecast vs. Demand Plan.

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