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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. And for that, just 28% go to Google.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. And for that, just 28% go to Google.

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The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. In-Store Shopping Solutions.

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The New Seller’s Guide to Google Shopping Reviews

SellBrite

Product ratings display starred reviews for products on both Google Shopping’s comparison shopping engine and Google Shopping ads. Smooth common friction points for online shoppers by providing a mobile-friendly website and fast checkout process. Here’s how these programs work and how you can get started.