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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

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Multichannel Selling: A Guide for Ecommerce Businesses

SellBrite

Sellbrite research has found that sellers on three or more channels generate 143% more revenue than sellers on fewer channels. Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparison shopping engines, and so on. What is multichannel selling?

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. KPI #3: Devices. KPI #4: Presence.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. KPI #3: Devices. KPI #4: Presence.

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The New Seller’s Guide to Google Shopping Reviews

SellBrite

Product ratings display starred reviews for products on both Google Shopping’s comparison shopping engine and Google Shopping ads. This resource covers how to deliver winning service on every channel. Experiment with ways to encourage reviews (within Google’s guidelines). Google product ratings.