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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

FEBRUARY 9, 2023

Food & Drink emails were so effective that they converted at more than double—with Hobbies & Leisure not far behind: This changes when we consider other statistics, though. But both Hobbies & Leisure and Pet Supplies disappear completely. improvement in open rates, 341.1% Not necessarily. How effective, you ask?

Hobbies 88
Hobbies eCommerce Marketing Leisure 88
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Email, SMS, and push marketing for ecommerce in the first half of 2023

Omnisend

JULY 23, 2023

The following chart shows the top and bottom five: Compared to the bottom five at the end of 2022, two industries improved enough to move out of this list: Travel, and Toys & Games. The analysis shows one very clear characteristic shared between the five worst performers: they’re known for comparison shopping.

Food and Beverages 78
Food and Beverages Marketing eCommerce Books 78
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