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How Does Google Shopping Work?

SellBrite

Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Here’s how it works: Google Shopping: The Comparison Shopping Engine. When we refer to Google Shopping, we’re actually talking about two interconnected platforms. Google’s comparison shopping engine.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Notes: Traffic sources in Other include everything that drove less 1% of traffic. Other: 13%. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. The are based on data from 1200, mostly German shops. Google PPC. Facebook PPC. Tablet: 3.46%.

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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

You enter in phrases you think your prospects are searching, and it will tell you other similar, relevant phrases. In other words, what is the intent of the keyword? When the search is complete, click on the PPC Keywords tab to see all of the keywords your competitor is advertising on. Can I afford to advertise on the keyword ?

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