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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

When the search is complete, click on the PPC Keywords tab to see all of the keywords your competitor is advertising on. A strong USP can eliminate price comparison shopping. If some or all of your sales occur online with an e-commerce shopping cart, then conversion tracking is pretty straightforward.

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How Does Google Shopping Work?

SellBrite

Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Here’s how it works: Google Shopping: The Comparison Shopping Engine. When we refer to Google Shopping, we’re actually talking about two interconnected platforms. Google’s comparison shopping engine.