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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Google Adwords Step #1: Is There Customer Demand? If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.

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How Does Google Shopping Work?

SellBrite

Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Here’s how it works: Google Shopping: The Comparison Shopping Engine. When we refer to Google Shopping, we’re actually talking about two interconnected platforms. Google’s comparison shopping engine.