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Ecommerce Glossary

AcquireConvert

Cart abandonment rate: a key metric for ecommerce stores, measuring the ratio of shoppers who add items to their cart but abandon the store before checking out: divide the number of completed transactions by the overall number of shopping carts created and multiply by 100 to get the percentage of successful transactions.

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How to Use Facebook Messenger to Sell More E-Commerce Products

Kissmetrics

Combined with the Buy Now feature, Facebook Messenger is one of the top free Shopify apps to boost e-commerce sales. After all, if Messenger isn’t linked to your site, it can’t reflect product updates, price changes and other information you need it to have. They are the perfect, cost-effective option for nurturing leads.

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