Try This Test: Add a Prominent “Email Cart” Feature for High-Consideration Purchases
ROI Revolution
OCTOBER 17, 2019
The higher price point of furniture products, combined with the anxiety that a physically large, style-related purchase can trigger, naturally leads to a longer buying cycle. We had a concern that users were using the shopping cart as an on-site comparison tool, and then leaving the site to do further price comparisons on the web.
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