Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content
Kissmetrics
FEBRUARY 2, 2018
A recent study found that “55% of consumers visit stores before buying online.”. What this means for companies, though, is that we live in an omnichannel world. Their data shows that almost all consumers today will research extensively before buying. Consumers own the shopping experience. Treat SEO like PPC.
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