Consumer Electronics Customer Experience Customer Loyalty Online Retail 
ESW
SEPTEMBER 1, 2023
American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Buyer’s remorse: 13.6%
ESW
JANUARY 16, 2024
The flood of post-holiday returns is a perennial headache for brands and retailers. But returns also present opportunities for online retailers and brands. Brands and retailers should, of course, focus on reducing returns. Build loyalty In today’s competitive landscape, building brand loyalty is essential.
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