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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Buyer’s remorse: 13.6%

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

The training “ensures staff have a safe place to learn and fail before selling to real customers,” said Vrålstad, adding that the gamified approach “inspires employees to repeat their training multiple times — the most important factor in making knowledge stick.”. for associates at several large consumer electronics retailers.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

Her efforts have helped the brand maintain a dominant online presence and drive consumer loyalty. Tim Harpe – DSW Tim Harpe at DSW has been key in transforming the company’s digital marketing approaches, focusing on personalized customer experiences and data-driven strategies to boost online and in-store traffic.

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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

The flood of post-holiday returns is a perennial headache for brands and retailers. But returns also present opportunities for online retailers and brands. Brands and retailers should, of course, focus on reducing returns. The data helps personalise the customer experience or informs future decisions.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Customers don’t have to have a bad experience to be dissatisfied with a brand’s online store. They just have to have a non-Amazon experience. Key Features of the Amazon Experience (and How Brands can Apply Them) So if Amazon is the standard, what do customers experience that sets the site apart?

eCommerce 139
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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

So it's no wonder that for many online retailers, it's one of the busiest days of the year. In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. Needless to say, a poor-performing website will hinder the customer experience and could deter customers from buying.

eCommerce 104
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

According to the survey of American shoppers: 74% shopped at large retailers. 36% shopped at category-specific online retailers. Consumer electronics websites (45%). Multi-channel retailers that implement an effective diversification strategy will not only maximize reach but also sales opportunity.