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The Catalyst 2017 Roundup

ChannelAdvisor

Cookbooks, consumer goods, television shows, social media… Martha is more than a savvy entrepreneur: She’s her own brand. Martha and David chatted about how she built her empire and how she manages to keep her brand relevant in an increasingly fragmented media landscape. The short version: authenticity and consistency.

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The Catalyst 2017 Roundup

ChannelAdvisor

Cookbooks, consumer goods, television shows, social media… Martha is more than a savvy entrepreneur: She’s her own brand. Martha and David chatted about how she built her empire and how she manages to keep her brand relevant in an increasingly fragmented media landscape. The short version: authenticity and consistency.

article thumbnail

The Catalyst 2017 Roundup

ChannelAdvisor

Cookbooks, consumer goods, television shows, social media… Martha is more than a savvy entrepreneur: She’s her own brand. Martha and David chatted about how she built her empire and how she manages to keep her brand relevant in an increasingly fragmented media landscape. The short version: authenticity and consistency.