article thumbnail

The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger.

article thumbnail

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. Here are 9 influencer marketing examples from multi-million dollar brands, exactly what they did, why it works and more. Discount codes are an excellent way to drive conversions for consumer goods.

Marketing 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use Coupang marketplace to enter the Korean ecommerce arena

Payoneer

Now, let’s delve into why selling on Coupang marketplace is a game-changer for your ecommerce venture in Korea: Plenty of People : Efficient deliveries are crucial for ecommerce success. Consumer goods prices are about 22.3% Korean consumers have embraced diversified shopping habits, purchasing from over 30 countries.

article thumbnail

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Commerce [functionalities] used to be expensive to deploy and hard to maintain, but now you have multi-tenant SaaS MACH-based commerce vendors, so it makes much more sense to pay a nominal fee to use, for example, our shopping cart versus building something and maintaining that.

POS 285
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). This halo effect makes it critical to have a strategy that encompasses all of your marketing channels.

eCommerce 195
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Bed Bath & Beyond had the top furniture & home goods sales in 2020, followed by IKEA. Digital emerged more than ever as a channel for consumers looking for home products. With consumers remaining strong in their online habits, Shopify’s gross merchandise volume (GMV) surged 40% in Q2 2021. billion in 2020.

eCommerce 148