Consumer Consumer Goods Conversion Optimization Marketing 
Ecommerce Platforms
APRIL 28, 2018
17% of companies that use multivariate testing, rated it the most effective optimization method. 42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Econsultancy, 2012). IBM, 2011). IBM, 2011).
ROI Revolution
AUGUST 5, 2021
As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Consumer spending habits returning to normal. billion in consumer spending in Q2. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Still, overall, 62.5%
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ROI Revolution
MARCH 2, 2021
73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.
ROI Revolution
DECEMBER 2, 2021
Business being good isn’t always a good thing. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. This year, however, consumers are much more comfortable shopping in stores.
ROI Revolution
JUNE 1, 2021
As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. June 1 update. of millennials and 64.6%
ROI Revolution
JULY 1, 2021
As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. June 3 update. Post-COVID-19, convenience is king.
ROI Revolution
MAY 6, 2021
With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. COVID-19 brings increased consumer openmindedness. of CMOs report increased acknowledgement from customers of companies’ attempts to “do good.”.
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