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Why DTC Brands Are Joining The OTT Movement

RTP blog

It’s no secret that many DTC brand’s claim to fame is forward-thinking social campaigns — just look at Dollar Shave Club’s now-famous video, “Our Blades are F ing Great”. But social only goes so far, and many DTC brands have saturated those audiences and are looking for ways to expand into additional markets.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. Blockchain is a possible solution to giving customers peace of mind over their data. Every couple of months, you hear news stories about companies experiencing customer data leaks.

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July 2019 Monthly Marketing Recap

ROI Revolution

Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. . Ecommerce + Consumer Packaged Goods. Amazon is emerging as a key player in the consumer packaged goods (CPG) ecommerce market.