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How to Cross-Sell Retail Products

Omnisend

As consumers, we are surrounded by cross-selling strategies. One customer (that customer being the author of this article) purchased a balance beam for her aspiring gymnast. Not long after, images of exercise mats, horizontal bars and gymnast-themed nylon bags appeared within the “inspired by your purchases” collection.

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5 email campaign ideas for your post-holiday sales

Omnisend

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Product recommendations should feel natural and useful, never pushy.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

As the American Marketing Association puts it: “Marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.”. Take this user-generated content from Sharpie, for example.

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How To Rethink Your Customer Segmentation Efforts To Be More Profitable

eCommerceFuel

This customer data detection isn’t strictly limited to platforms but can drill down to ad groups or specific keywords. Drew recommends logging marketing attribution information with each order to make this kind of analysis possible later. It cuts costs by eliminating the need for multiple tools or custom development.

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How to Identify (and Keep) Your VIP Customers

Omnisend

In this article, we’ll go over: What makes a VIP customer. How to identify them using customer data. What Makes a Customer a VIP? How you specifically define a VIP customer is unique to your ecommerce store. How to Easily Identify a VIP Customer. Recommendations. Try Omnisend free for 14 days!

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Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

And here’s the kicker, in the 2017 State of Global Customer Service Report, 54% of the global average now have a higher expectation of customer service than just a year ago. The goal of this exercise is to maintain or even improve the speed and accuracy in which you reply to customer inquiries.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

The COVID-19 pandemic has sparked a true customer transition to digital. Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. On Black Friday, half of consumers said they would shop in-store, up from 36% last year.