article thumbnail

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290
article thumbnail

Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 258
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

The more data the engine gets, the more tailored the recommendations are. There are some robust quizzes out there that are really cool, but I think there is a tendency among consumers to be a little wary of how much work they have to put in to get something out of it.

Gifts 252
article thumbnail

eCommerce A/B Testing: Ideas & Tips You Should Know

Groove

When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. Testing the order and content of your product images can drastically influence consumer purchasing decisions. We generally recommend longer test times to ensure your results are accurate. Product Imagery.

eCommerce 285
article thumbnail

A Step-by-Step Guide to the RFP Process

Sailthru

It’s a time-consuming process and usually involves many different stakeholders within an organization. Step 4: Score Your Top Vendors When you start this exercise, you might notice that everyone thinks their requirement is critical, so we recommend ranking your requirements on a scale of 1-5 from least important to most important.

Demo 78
article thumbnail

Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

article thumbnail

Top 10 Selling Items on Facebook Marketplace in 2023

MagentoBrain

we analyzed market trends and consumer behavior to bring you insights into the top 10 selling items on Facebook Marketplace in 2023. In addition, Facebook's algorithm offers personalized recommendations based on a user's search history and interests, making it easier for users to find the items they are looking for.