Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 220

Retail Recommendation Outdoor Customer Data 220

Omnisend

JULY 20, 2021

In this article, we’ll go over: What makes a VIP customer. How to identify them using customer data. What Makes a Customer a VIP? How you specifically define a VIP customer is unique to your ecommerce store. How to Easily Identify a VIP Customer. Recommendations. Try Omnisend free for 14 days!

Customer 148

Customer Shipping Costs Social Media Customer Data 148

Omnisend

DECEMBER 7, 2021

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Product recommendations should feel natural and useful, never pushy.

Gifts 158

Gifts Shipping Costs Recommendation Customer Retention 158

BigCommerce

SEPTEMBER 6, 2018

The goal of this exercise is to maintain or even improve the speed and accuracy in which you reply to customer inquiries. If 47% of customers want fast replies to their questions, issues, and feedback, it’s crucial that your current access to resources can deliver. Keep in mind that now is not the time to shop for new tools.

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288

Omnisend

APRIL 25, 2021

One customer (that customer being the author of this article) purchased a balance beam for her aspiring gymnast. Not long after, images of exercise mats, horizontal bars and gymnast-themed nylon bags appeared within the “inspired by your purchases” collection. Order anything from Amazon and you’ll see how this plays out.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Store Growers

AUGUST 5, 2022

A Google Ads audit is an analysis looks at all of the different parts of a Google Ad s account; figures out what’s going right and wrong, and makes recommendations on what can be improved, added or removed. Can you trust the data? Starting with this exercise, #3 will give you the campaigns that need your immediate attention.

eCommerce 172

eCommerce Shipping Costs Merchant Services Document 172

Powerinbox

OCTOBER 4, 2020

As the American Marketing Association puts it: “Marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.”. Take this user-generated content from Sharpie, for example.

Multichannel 45

Multichannel Marketing Social Media Omnichannel 45