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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Your customers are on Amazon.

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IRCE 2019 Day 2 Recap

ROI Revolution

Take all that data, start organizing it, and determine the different selling styles needed. Identify data triggers. How do you recognize them to ensure you tell the right story to each consumer? As you learn more about the customer, adjust the story to make it more unique to them. Customers like talking to humans.

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Personalized Marketing Equals Better Marketing Results

Optimizely

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data. …and more.

Marketing 277
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Get more flexibility and customization from your ecommerce platform. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Monolithic technology stacks were expensive and time consuming to maintain. How do you import/export catalog & customer data?

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM. Localization is a segment of personalization, and all personalization aims at bettering the customer experience.

eCommerce 419