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UK retailers look to post-purchase tracking solutions to increase repeat purchases and customer loyalty, Scurri data shows

365 Retail

Highlighting the increasing complexity of meeting the demands of consumers who expect to shop seamlessly across multiple touchpoints, respondents working at omnichannel businesses (92%) were more likely those at pure play ecommerce retailers (84%) to think a branded post-purchase tracking solution would improve their customer experience.

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Half of personalised content is “boring” and “unhelpful” according to UK consumers

365 Retail

Over half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.” Concerningly, 83% of marketers admitted that their current personalisation efforts heavily rely on assumptions about customers rather than high-quality insights.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking.

Marketing 189
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The Impact of AI on Retail in 2024 

365 Retail

This, combined with consumers’ rising expectations, places huge pressure on retailers to implement AI and enhance the overall shopping experience, to maintain a competitive edge. This is having a significant positive impact in helping connect consumers to the products they love and we know this growth will continue.

Retail 63
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25 B2B ecommerce experts to follow

GetElastic

NGB Brands is a division of Sycamore Partners, a private equity firm based in New York specializing in retail and consumer investments. He has been considered a leading authority when it comes to boosting customer loyalty and ecommerce conversions. Don Brett , Global Chief Digital Officer at NBG Home.

B2B 144
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. AI in ECommerce: The Future of the Customer Experience. Read the ebook.

B2B 146
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The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions

365 Retail

Original research of over 8,000 global shoppers in Asendia’s ‘How To Sell Direct In The Age Of The Conflicted Shopper’ Report , including research of over 1,000 UK shoppers, showed that price now tops consumers’ key considerations for 56% in their buying decisions, closely followed by value for money (55%).