UK retailers look to post-purchase tracking solutions to increase repeat purchases and customer loyalty, Scurri data shows
365 Retail
MAY 5, 2023
Highlighting the increasing complexity of meeting the demands of consumers who expect to shop seamlessly across multiple touchpoints, respondents working at omnichannel businesses (92%) were more likely those at pure play ecommerce retailers (84%) to think a branded post-purchase tracking solution would improve their customer experience.
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