The Many Digital Touchpoints of a Modern-Day Consumer
ChannelAdvisor
MAY 16, 2018
Today’s consumers make a multitude of touchpoints along their paths to purchase. How do you create a solid multichannel strategy to keep up with it all? To help break things down, let’s jump into a consumer’s shoes during his path to purchase. For some consumers, the journey may be close to ending here. But not Eric.
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