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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps. The account management tools make managing a diverse customer base that may have many purchasing preferences much easier and less time-consuming.

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

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Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Retail TouchPoints

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. ” The partnership with Reveal Mobile is similar to Half Price Books’ approach to growth. . ” . ”

Books 287
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American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners

Retail TouchPoints

The final 27 winners were selected from a group of more than 100 nominations and represent retail and direct-to-consumer (DTC) brands of all sizes and across various industry segments, from supplements to high-ticket jewelry. Mondelez International Ben Bridge Jeweler Marketplace Strategies & Technologies DRINKS Staples, Inc.

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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. But while catering to the new needs and wants of today’s COVID-era consumer, businesses would do well to remember the adage: “Don’t throw the baby out with the bathwater.” Inform Customers About Product or Service Offerings.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Developing your digital marketplace should be an ongoing process that allows you to stay nimble, by collaborating with your marketplace partners to offer a variety of products and services for your customers. Customers benefit from being able to pay as they go for the technology they are consuming.