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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

Apparel 74
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15 Best Practices for Boosting Product Page Conversions

SellBrite

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. For sellers on a budget, outsourcing product photo shoots can be time-consuming and expensive. Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout from HubSpot.

eCommerce 125
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. Even on desktop – where consumers using on-site search spend 3-4x more with a given brand – most online stores fall short.

eCommerce 378
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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

The mobile revolution continues to fuel ecommerce growth. Users feel increasingly comfortable purchasing through efficiently designed mobile ecommerce experiences. Desktop’s share of overall clicks has only been falling when viewed in relation to the mighty rise of mobile. Google (YOY).

PPC 60
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Consumer spending habits returning to normal. billion in consumer spending in Q2. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Still, overall, 62.5%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. December 2. November 18.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. June 1 update.

eCommerce 158